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innovation

The Game Changer

"Innovation is not complete until it shows up in the financial reports". This is another defining statement of innovation made in the book The Game Changer, written by P&G CEO A.G. Lafley and Ram Charan. Much of the messaging in this book is consistent with the guiding principles of Revenue Advisors, LLC. We believe that business owners will need to constantly look for new ways of creating profitable revenue. Traditional revenue streams are being challenged by a host of economic conditions. Organic revenue growth will need a constant infusion of innovation to keep your company growing. Thus, the need to incorporate the whole concept of innovation into the processes, people and approaches your company utilizes to generate and sustain profitable revenue.

Disruption Breeds Opportunity

Disruption breeds opportunity — Between 1831 and 1840 there were 14 Americans born who each went on to amass billions of dollars in wealth. Some of their names were Rockefeller, Carnegie, and Morgan. They came from all walks of life but had one thing in common. They were born into a time where change created a tremendous opportunity for wealth. Railroads were being built, we were moving from an agricultural society to an industrial society and Wall Street was just beginning. They rose up to meet and take advantage of the opportunities that were being served by society and economy. Although very different in scope… we are experiencing tremendous disruption in the way business needs to run to maintain healthy streams of profitable revenue. We have truly become a world economy and with that come new challenges and opportunities. Now is the time to discover the evolving opportunities for your company. In the midst of disruption business owners need to be mindful of the "moving opportunity phenomenon". That may translate that the same customers (evolving target) have slightly different or grossly different needs. It may mean that entire legions of prospective customers now have needs for your products and services today that weren't even considered 6 months ago. Your challenge is to constantly assess the domestic and international opportunities that are constantly evolving for your company's products and services. Your success and revenue is highly dependent on responding to the opportunities in the midst of present day economic disruption.